In a competitive market it’s vital to reach the right target audience, and make it more convenient for parents to choose your school over your competitors. Families want much more control over their precious time and quality of life, so it has to be easy for prospective parents and pupils to answer questions such as – how do I get there and will it fit our lifestyle? Some schools have sophisticated transport systems, including coach and mini bus services, transport from stations, bespoke car services, and even river taxis, whilst others leave it to parents to get their children to school. Some provide this service included in the fees whilst the majority charge – but school transport is changing.

To find out more about transforming your school transport contact mt@melanietucker.org

Our services include:

• Defining your transport strategy
• Making your school more accessible
• Defining your target audience
• Stealing a march on your competitors
• The threats and opportunities of traffic congestion
• Accessing the boarding market with tailored transport
• Accessing the day market without diminishing boarding
• Using parent surveys & market analysis to identify routes with greatest impact on recruitment

Bursars can pick up a copy of our transport research from MTC stand 141 at ISBA Conference 21st & 22nd May 2019