Examples of our research projects to inform strategy
Assessing market potential and likely competitor response for single sex schools to become co-educational. Advising on successful implementation.
Research of market and stakeholders to assess the potential to increase school size by adding additional year groups, or creating a pre-school, or enlarging the sixth form. Assistance with marketing to achieve targets.
Research and communications strategy when schools are implementing major change.
Research and advice on adding an academy or free school to an existing independent school group.
Research to inform acquisitions – assessing market potential, competitor positioning and strengths.
Research to acquire or establish preparatory schools to support the feed into a senior school.
Devising a future strategy for a large group of charitable schools including advice on an appropriate business model, disposals and acquisitions.
Guidance for a school intending to move site. We estimated the new market potential, assessed loss of existing buyers, advised on a transport strategy to enable existing and new buyers to access the new site, and quantified the suitability, feasibility and risk of the move.
Assessing the potential to recruit UK boarders to a major boarding school and advising on future investment decisions.
“We commissioned Melanie Tucker Consulting for marketing research with a very specific brief in mind. The accompanying hard facts, ambient information and reasoned analysis we received back far exceeded our expectations, and gave us invaluable insights into our target marketplace.”