A fundamental aspect of informing future strategy is understanding the potential to recruit in the market now and into the future.
MTC’s Catchmentor® is the most sophisticated method of market analysis available, provides the backbone of marketing plans and informs future investment decisions for schools.
It identifies the number and location of families who are most likely to buy independent education.
It shows these families by market segment to inform your marketing and admissions activity, giving you a strategic advantage over your competitors.
Analyses such as “Catchmentor” cut through local anecdote and provide vital information to inform school marketing and other plans. I have no hesitation to recommend a service that is clear, concise, grounded and good value.”
It’s the unique combination of this research, the quality of our data and our interpretation that differentiates our service and adds more value to inform decision making in an increasingly competitive market.
Catchmentor® can also be used to help schools identify their bursary and accessibility programmes by carrying out socio economic analysis to identify the location of families who might benefit.
Our buyer intelligence and marketing expertise enables us to create strategies for schools that make a difference.
We help schools target their market and define their value proposition to inform their differential positioning. We have a track record of success in devising marketing strategies to increase recruitment.
MTC are experts in transport reviews to enable better access to the market.
We specialise in leading strategic away days to assist governing bodies and senior leadership teams in their decision making for the future.