Devising a successful communications strategy to roll out a new vision for a school.
Research for newly appointed heads to inform future direction parental surveys, non-joiner surveys, feeder head surveys.
Audit of marketing and admissions to determine appropriate staffing and skills. Devising a new marketing strategy to increase recruitment into year 7 by c20% in 18 months.
Successful turnaround marketing strategy for recruitment in a girls’ school that had lost 25% of its market share. School share re-established and increased to allow investment in new facilities.
Advice on pricing for a school that wanted to reduce its fees in a bid to increase market share. We assessed the economy in the region, the strengths and positioning of the competitors, the additional pupils that would be required if fees were reduced, and assessed whether the school could improve its market share by the number of pupils required.
Communications plan to help manage parental expectations in high demand schools.
Defining the school brand and market positioning.
Making a school more accessible with transport plans.
Developing the sixth form offer and increasing recruitment.
Review of nursery provision to improve feed into Reception and beyond.
“Melanie understands very well what is driving demand for independent schools today. The in-depth market research her team undertook for us, coupled with the planning of realistic and achievable targets, has enabled Governors' targets to be achieved.”