Powerful, actionable insights into your catchment area
Catchmentor® is our ground-breaking new system devised by MTC to provide you with the best intelligence about the income and buying habits of families in your catchment, as well as the performance of your competitors. It identifies the number and age of children in families who can afford independent school fees and where they live.
Whether you are aiming to know more about your existing parents, identify new families, trying to forecast the future, drive marketing and admissions performance, or allocating marketing resources Catchmentor® will help you do just that.
We have designed it to give fine detail about the robustness of markets. The data we use is the best available. Used with our extensive research into the buying behaviour of families who choose independent education, Catchmentor® is the very best intelligence to inform your marketing and admissions.
When combined with other research it is used to inform strategic decision making for individual schools or groups.
Catchmentor®is used by marketing and admissions directors, governing bodies and senior teams in leading independent schools to define their future strategy.
It informs the most astute marketing strategies and improves admissions; it is used to identify merger partners; acquire feeder schools; establish new schools; and help groups expand their portfolios.
It informs longer term strategic planning about school size and configuration and investment decisions; whether to serve the single sex or co-educational market; and informs buyers about market potential when new schools are purchased.
Key Benefits of Catchmentor
Provides an in-depth understanding of your position in the market to aid branding and messaging
Gives you a strategic advantage over your competitors
Identifies the quality of every UK enquiry for better management of the sales pipeline
Targets activities in the right areas to ensure the most effective recruitment and allocation of your marketing budget
Informs your market segmentation and enables more refined messaging to each to enhance recruitment
Provides data for your digital marketing
Helps prioritise feeder school liaison
Enables your school to have the most effective transport routes and better access to the market than your competitors
Informs your whole school future investment strategy with hard facts
Can also be used to identify families who will benefit from bursary and access programmes
“The results of MTC’s Catchmentor market intelligence research will be fed directly into our marketing strategy, while the detailed analysis highlighted sensible and pragmatic opportunities for growth. The project met all our objectives and as a result we would have no hesitation in commissioning MTC to carry out further market research projects for us.”